Impact of Mobile Apps on Business

The way businesses operate has changed thanks to mobile devices. Customers now has access to their favorite brands and deals round the clock, which makes mobile application a versatile platform for business. There is a notion that mobile apps are deemed for big brands, but small and medium size businesses should not fear to invest on innovation if they want to be in competition.

What are the Benefits of Mobile Apps?

Be it a startup or an established brand, just a responsive website will not be enough to make use of mobile marketing strategies. As a business owner, you should prioritize on developing an app so that you enable push notifications on coupons, notify about sales and discounts and loyalty schemes.

A mobile app can benefit your business by providing:

• Quick Access

  Today's businesses are all about providing services as quickly as possible. Customers don’t like to wait; mobile app services are faster than websites and provides quick access to your products and services.

• Personalized experience

  The personalized shopping experience in mobile apps is more appealing to customers. Mobile apps deliver real-time recommendations and customized product suggestions based on the customer’s purchase history.

• Online and Offline Capabilities

  Most mobile apps function well in both online and offline modes by storing necessary data within the device, which comes in handy during travel.

• Instant Updates and Notification

  One of the most compelling reasons for e-commerce businesses to develop a mobile app is to increase sales. Push notifications are an excellent technique to keep existing customers keep coming back and lure new customers into the app for the exciting offer notifications.

• Enhanced User Interaction

  Mobile applications are the perfect way to provide an immersive shopping experience from the comfort of home. With embedded internet-of-things (IoT) mobile apps get connected to customers and information all the more than ever.

• Audience and Purpose

  Mobile applications are constantly changing how people shop, interact, and meet their requirements. Apps have become an integral part of our lifestyle. People started to reach out for apps for almost all kinds of activities, be it entertainment, gaining information, social media, or work. Moreover, productivity apps help businesses run more efficiently by making workspace operations like sending emails, tracking job progress and other collaboration tools more accessible to employees through mobile phones.

• Geofencing marketing

  Marketing based on real-time locations is called Geofencing marketing and can increase the conversion rate to a great extent. By leveraging the location data of the customer, personalized promotion can be sent to their mobile phones, like the store location in relative to their current location. This data can also be used to generate analytics report on sales performance to a particular location. Based on this report, sales campaigns can be promoted to attract new customers.

Final Thoughts

As majority of online traffic comes from mobile devices, having a mobile app for your business puts you in a strong position to compete. If you fall behind on being on the trend, your competitors will take over your customers. Mobile apps increase the brand value and helps the customer stay closer to your products and services and thus reach you when they are in need from the tip of their finger.